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The “healthy” snack bar boom, explained

I talked to Vox for this piece about snack bars and whether they cause more problems than they solve:

It’s crucial to note that just because something has health-conscious buzzwords like “keto” or “low-carb” or “superfood” on the label does not necessarily make it healthy. “One of the challenges of nutrition in general is we don’t work in nuance,” says dietitian Maya Feller. “We give things these blanket labels like ‘protein bars’ or ‘snack bars’ or ‘low-carb bars,” and while these labels sound healthy at face value, “the ingredients absolutely matter, and we don’t take that into consideration.”

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