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The “healthy” snack bar boom, explained

February 28, 2019

I talked to Vox for this piece about snack bars and whether they cause more problems than they solve:

It’s crucial to note that just because something has health-conscious buzzwords like “keto” or “low-carb” or “superfood” on the label does not necessarily make it healthy. “One of the challenges of nutrition in general is we don’t work in nuance,” says dietitian Maya Feller. “We give things these blanket labels like ‘protein bars’ or ‘snack bars’ or ‘low-carb bars,” and while these labels sound healthy at face value, “the ingredients absolutely matter, and we don’t take that into consideration.”

Maya Feller

Maya Feller, MS, RD, CDN is the founder and lead dietitian at Maya Feller Nutrition. In her practice, her team provides medical nutrition therapy and nutrition coaching for cardiovascular disease, diabetes, mood disorders, developmental disabilities, disordered eating, and more. Maya believes in providing inclusive nutrition education from an anti-bias patient-centered, culturally humble approach to help people make informed food choices. Maya shares her approachable, food-based solutions with millions of people through regular speaking engagements, writing, her social platforms, and as a national nutrition expert on Good Morning America, is a Healthline Medical Advisor, and on the advisory board for SHAPE and Parents, as well as appearing on TODAY Show, Tamron Hall, and in The New York Times, mindbodygreen, Well+Good, Food Network, Martha Stewart, Real Simple, Good Housekeeping, Cooking Light, Eating Well, Prevention, Glamour, SELF, and more. She is the author of The Southern Comfort Food Diabetes Cookbook: Over 100 Recipes for a Healthy Life and Eating from Our Roots: 80+ Healthy Home-Cooked Favorites from Cultures Around the World (goop Press, January 24, 2023).

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